About

A specialist practice built on a decade of link building

iGaming SEO Agency is the dedicated gambling SEO practice of INET VENTURES LTD — the UK link building and digital PR agency founded by James Allsopp in 2013.

James Allsopp

Founder & Lead SEO Consultant

James has been doing SEO since the early 2000s — he built his first website at 12 and has been ranking sites ever since. In 2013 he founded iNet Ventures, a white-label link building and digital PR agency that has since delivered 25,000+ editorial links for 500+ agencies and brands worldwide.

He's quoted as an SEO expert in Forbes, IBM, GoBankingRates and TestGorilla, and he still ranks his own sites — including GamerBolt, a gaming publication with 15,000+ monthly readers.

iGaming was always the hardest vertical clients brought him — and the one where agency work most often fell short. This practice exists to fix that.

LinkedIn jamesallsopp.com

Editorial links delivered: 25,000+
Agencies & brands served: 500+
Years in SEO: 20+
iNet Ventures founded: 2013

Why a dedicated iGaming practice

iNet Ventures spent over a decade building links in the toughest niches — and gambling was consistently where clients needed the most specialist help. Compliance constraints, YMYL scrutiny, affiliate-saturated SERPs: the usual playbooks don't survive contact with this industry.

So rather than keep serving iGaming as one vertical among many, we built a dedicated practice around it: gambling-only strategy, gambling-fluent writers, and outreach relationships in the gaming, sports and finance press that took years to earn.

The result: you get the resources of an established UK agency (INET VENTURES LTD, company no. 08628128) with the focus of a boutique specialist.

Niche or nothing
This practice exists because iGaming kept being the hardest, most interesting brief clients brought us. It’s the only niche this site works in.
Earned, not bought
25,000+ editorial links delivered since 2013 — every one pitched to a real editor or journalist. No PBNs, no link networks, no exceptions.
Revenue over rankings
A position-one ranking that doesn’t produce FTDs is a vanity metric. Every engagement is tied to commercial outcomes and reported on honestly.
Small by design
You deal directly with the person doing the strategy. Senior-led delivery with a vetted network of iGaming writers, technical specialists and outreach pros — no account-manager relay.